our story
Ciao Pino is a reflective outerwear company founded by fashion designer, Rachel Bova in a tiny Toronto apartment during the COVID-19 pandemic. Rachel dedicated Ciao Pino to her late father Pino (Joe) Bova, who passed away from cancer in 2015. Pino was legally blind (due to RP) and he would commute a far distance to work everyday via public transit assisted by his guide dog Maddox. Rachel wanted to create clothing that would make a difference in people's lives and decided to design a collection of reflective coats for everyday wear. There are an increasing amount of pedestrian deaths in Canadian cities due to road traffic collisions and wearing reflective outerwear will help pedestrians be more visible to drivers at night. Ciao Pino's outerwear is essential for commuting in the city!
Pino with his guide dog Maddox
We are on a mission to create stylish outerwear that will help pedestrians safely commute in the city. We are a slow fashion brand that values ethical and safe working conditions for our workers. We source luxury sustainable fabrics that are ethically made in Italy. We proudly have a made to order business model and all of our outerwear is made by Canadian contract sewers who are paid fair wages. Our outerwear is genderless and size inclusive.
We are dedicated to contributing to our community and we are donating a percentage of our sales to 2 charities; Tree Canada and the CNIB Foundation. To learn more about these charities please visit our charity page.
We are committed to transparency within our supply chain and we are continually sourcing more sustainable materials. We are working towards a circular supply chain and becoming a Certified B Corporation. To learn more about the certification please click here.
Let’s Work Together
Get in touch so we can start working together.